WhatsApp Business API
- WhatsApp Business API is a connection provided by WhatsApp for medium to large businesses.
- It enables businesses to integrate WhatsApp into their systems, allowing for customer interactions at scale.
- Businesses can use the API to send both non-promotional and promotional messages to their customers.
- The API supports automated messages, chatbots, and various interactive features.
- Access to the API is typically granted after approval from WhatsApp, and businesses usually work with third-party providers for implementation.
Promotional Messages on WhatsApp
- These are messages that businesses send directly to users on WhatsApp for promotional purposes.
- WhatsApp has policies and guidelines in place to regulate the sending of promotional messages and prevent spam.
- The ability to send promotional messages through the standard WhatsApp application is generally subject to certain conditions and limitations.
- Businesses must adhere to WhatsApp’s policies to ensure responsible and non-intrusive use of promotional messaging.
Through the WhatsApp Business API, businesses can send various types of non-promotional and promotional messages. Here are the main types of messages that can be sent via the #API:
Transactional Messages:
These are messages related to a user’s interaction with your business.
Examples include order confirmations, shipping updates, appointment reminders, and account verification.
Notification Messages:
These are important messages that provide relevant information to users.
Examples include account alerts, payment notifications, and other critical updates.
Promotional Messages:
Promotional messages are intended for marketing and promotional activities.
However, they must comply with WhatsApp’s policies, and users need to have opted in to receive promotional content.
Interactive Messages:
WhatsApp Business API supports interactive messages that allow businesses to engage users with buttons, quick replies, and other interactive elements.
This enables a more dynamic and user-friendly interaction.
Template Messages:
Template messages are pre-approved templates that businesses can use to send specific types of information, such as appointment reminders, shipping notifications, or account updates.
