We at Messagebyte Technologiesvalue your association with us. Thank you for using our products and services.
This is to inform you about an important update regarding the TRAI regulation TCCCPR 2018, which involves the binding of Principal Entities (PEs) and Telemarketers on the DLT platform for SMS services.
According to the regulation, all entities engaged in commercial communication—such as Telemarketers, Aggregators, and Principal Entities—must register on the DLT platform to ensure compliance. Principal Entities are required to declare their corresponding Telemarketers, Aggregators, and Delivery Telemarketers to maintain visibility throughout the communication chain.
This initiative aims to prevent fraudulent communications and the misuse of Headers and Content Templates, ensuring end-to-end traceability of messages. PEs will have access to information about all authorized Telemarketers in their communication chain.
Please note that if the binding is not properly set up on the DLT platform, SMS messages will be dropped during the scrubbing process.
Key Dates: The scrubbing process for PE-TM binding will go live on November 1, 2024. Only messages from complete, compliant chains will be delivered; non-compliant messages will be scrubbed.
The registration process for declaring your Telemarketer/Aggregator/Delivery Telemarketer will be available starting October 17, 2024.
Process Overview:
Log in to the DLT platform.
Select the “Manage Telemarketer Relationship” or “Telemarketer Request” tab and choose “Create New Chain Request.”
Enter the DLT ID 1102762840000063079 of your corresponding Telemarketer, Messagebyte Technologies. The name will auto-populate (please verify before submission).
After submitting the request, please inform the Telemarketer to acknowledge it on their DLT login.
If you have completed the process, please email us at: support@messagebyte.com or call us at +91 9650107637.
Switch to Messagebyte Technologies for better services on the DLT Platform.
Key updates include:
Enhanced Verification Protocols
- The binding process now requires additional verification steps for both principal entities (businesses initiating communication) and telemarketers. This aims to prevent fraudulent activities, ensuring that only verified entities engage in customer outreach.
Updated Registration Requirements
- Principal entities and telemarketers must now submit detailed documentation for registration, which includes proof of compliance with regional and industry-specific regulations. This move is intended to streamline the onboarding process and reduce delays.
Revised Opt-In and Opt-Out Mechanisms
- The process now mandates stricter adherence to opt-in and opt-out mechanisms to protect customer privacy. This includes regular audits and penalties for non-compliance, reinforcing the importance of obtaining explicit customer consent for communications.
Integration of Advanced Monitoring Tools
- Advanced tracking and monitoring tools have been integrated into the binding process to detect unauthorized messaging practices. These tools offer real-time insights into messaging volumes, recipient behavior, and regulatory breaches, allowing swift corrective actions.
New Accountability Measures for Telemarketers
- Telemarketers now have increased accountability in the binding process. They must periodically provide data reports on their activities, ensuring transparency in customer outreach practices and adherence to messaging guidelines.
